It's not about the money!

(I don't believe money and happiness are synonymous)

I did not go into business to get rich or for the money. It was the journey. Starting with a guitar studio in Bozeman, MT. Being successful was a bi-product of giving value to customers. If you sell furniture for less you sell more furniture and you end up making money.

I only opened stores as the market dictated. We out grew out of our first store on Bannock in the early 90's. We had hundreds of people waiting to load out and making hundreds of deliveries out of a few dock doors. That's when we opened our super store in Thornton. That was a 400,000 sq ft store and I thought it would last forever. A few years later we had the same problem. That is when we built our mega 670,000 sq ft store.

I believe you have to have the warehouse to stock, receive and deliver merchandise to keep up with sales. Anybody can sell, but very few people in the furniture industry will invest the money on facilities (back room) to keep up with sales.